What We Track

Last updated: May 2026

We believe visitors should be able to see exactly what data a website collects and why.

This page lists every analytics tool we use and every event we send, generated from the same configuration file that powers the tracking code. If it is not on this page, we do not track it.

  • We do not sell personal data.
  • We honor Global Privacy Control automatically.
  • We currently do not use advertising pixels, retargeting systems, or third-party behavioral advertising networks.

Analytics data follows Google Analytics retention settings and is used only for internal website performance and conversion analysis.

The sections below are intentionally detailed for transparency.

Tools We Use

Google Analytics 4 (GA4) is our primary analytics tool. It uses cookies to recognize return visits and measure how people use the site. We honor the Global Privacy Control (GPC) signal: when your browser sends GPC, GA4 tracking is disabled and our site does not place GA4 cookies.

Cloudflare Web Analytics is a cookieless tool that measures pageviews and Core Web Vitals (page-speed metrics). It sets no cookies, stores no personal data, and runs for every visitor including those who send GPC.

Custom Click Events

These events fire when you click an element we have tagged. Each row below is exactly what we send to GA4.

Event What it is Why we collect it Data sent
click_cta Primary CTA / button click Measure which calls-to-action (hero buttons, footer prompts, sticky CTAs) drive visitors to take action so we can refine messaging and placement.
  • event name
  • link URL
  • clicked element text
  • section identifier
  • current page URL
click_phone Phone number click Counts taps on tel: links so we know how many visitors choose to call instead of fill out the form.
  • event name
  • link URL
  • clicked element text
  • section identifier
  • current page URL
click_email_route Email / contact-route click Counts visitors who click the reversed-text email display (which routes to the contact form) so we can measure intent to reach out by email.
  • event name
  • link URL
  • clicked element text
  • section identifier
  • current page URL
click_external Outbound link click Counts visitors who leave the site via tagged outbound links (social profiles, portfolio externals) so we know which off-site destinations matter.
  • event name
  • link URL
  • clicked element text
  • section identifier
  • current page URL
audit_submit Free Website Audit submission Confirms a completed audit run. Used to measure interest in the free audit tool and conversion from audit to inquiry.
  • event name
  • audited URL
  • current page URL
generate_lead Contact / quote form submission Confirms a completed contact or quote form submission. Used to measure form conversion rate.
  • event name
  • submission type (e.g. "contact", "quote")
  • currency code
  • value (always 0)

Automatic GA4 Events

GA4 also collects the following events automatically through its built-in "Enhanced Measurement" feature. We have these enabled in our GA4 property settings.

Event What it is Why GA4 collects it
page_view Page view Records each page you visit (URL, title, referrer).
scroll Scroll depth (90%) Fires once per page when you scroll past 90% of the content.
click Outbound link click Fires when you click any link that leaves our domain (covers links we have not specifically tagged).
file_download File download Records clicks on links to documents (PDF, DOCX, ZIP, etc.).
form_start / form_submit Form interaction Records when you start filling out a form and when you submit it.

Ambient Data GA4 Always Collects

Regardless of which events fire, GA4 attaches the following context to every hit. This is standard GA4 behavior and is not configurable on our end.

  • Page URL and title
  • Referrer (the previous page or external site you came from)
  • Browser type and version
  • Operating system
  • Device type (desktop / mobile / tablet) and viewport size
  • Approximate country, region, and city (from IP geolocation; the IP itself is then discarded by Google)
  • Language preference
  • A pseudonymous session identifier (cookie-based, expires after 2 years of inactivity)

Cloudflare Web Analytics Data

Cloudflare Web Analytics collects the following data per pageview. No cookies, no personal identifiers.

  • Page URL visited
  • Referrer
  • Browser type, operating system, device type
  • Approximate country (from IP; IP is not stored)
  • Core Web Vitals performance metrics (load time, layout shift, interaction delay)

How to Opt Out

You have several options if you do not want to be tracked:

  • Enable Global Privacy Control in your browser. Brave and DuckDuckGo enable it by default; Firefox supports it under Privacy & Security settings. When GPC is on, GA4 tracking is disabled for you on this site and our site does not place GA4 cookies.
  • Install the Google Analytics Opt-out Browser Add-on to opt out of GA4 across all sites.
  • Use a content blocker such as uBlock Origin or Privacy Badger, which block both GA4 and Cloudflare Web Analytics by default.
  • Block cookies for this site in your browser settings, which disables GA4 (Cloudflare Web Analytics will still load but stores no personal data).

Related Pages

Contact

Questions? Email us at moc.ngiseDbeWsigeA@cirE